The Design Perspective 2024: ALUCODUAL® Showcase

The Design Perspective - Chennai Edition took place at the ITC Grand Chola, Chennai. Organized by FOAID India, the event featured enlightening sessions by industry experts, offering attendees a journey through Chennai's design landscape.

To showcase the innovation behind ALUCODUAL®, we designed an interactive display wall with 3D forms, allowing attendees to experience the product’s distinctive texture, strength and versatility. The event branding prominently highlighted the key USPs of ALUCODUAL®, reinforcing its superior performance and fire safety benefits.

The event saw a distinguished audience, primarily comprising Class A and B architects from Chennai. Through engaging demonstrations and product displays, we effectively conveyed ALUCODUAL®'s unique features to potential customers and key industry stakeholders. Our booth attracted significant attention, fostering valuable networking opportunities and insightful discussions. To further equip architects and developers with in-depth product knowledge, comprehensive brochure kits, complete with product samples, were distributed to provide deeper insights into ALUCODUAL®’s capabilities.

The highlight of the evening was the grand launch of ALUCODUAL®, unveiled in the presence of esteemed dignitaries, marking a successful and impactful introduction of the product to the Chennai market.